ScaleUp
Marketing

Cookie Policy

Last updated: 20 April 2026

Site-ul https://www.scaleupmarketing.co.uk/ uses cookies.

This section explains what cookies are, how we use them and how you can manage them, both on our site and elsewhere.

The information below explains how cookies are placed, used and managed on the website https://www.scaleupmarketing.co.uk/. Please read the following carefully.

This website uses both its own cookies and cookies set by third parties, to give visitors a better browsing experience and services suited to their needs and interests.

1. What is a cookie?

An "internet cookie" (also known as a "browser cookie", an "HTTP cookie" or simply a "cookie") is a small file made up of letters and numbers, stored on the computer, mobile device or other equipment a user browses the internet from.

The cookie is sent by a request from the web server hosting the site to the user's browser (Firefox, Chrome, Safari, Edge and so on). It is entirely passive: it contains no software, viruses or spyware, and it cannot access information on the user's hard drive.

Cookies do not require personal information to work, and they cannot personally identify internet users.

2. Main categories of cookie

2.1. Session cookies

These are stored temporarily in the browser's cookie folder until the user leaves the site or closes the browser window.

2.2. Persistent cookies

These are stored on the computer or device for a longer period and remain after the user leaves the site or closes the browser. Persistent cookies also include those set by a website other than the one being visited, known as "third-party cookies".

3. The benefits of cookies

Cookies make browsing more pleasant and support many sites in offering convenient services, such as: personalising settings (language, date and time, saved preferences); giving site owners useful feedback; and improving the efficiency of online advertising.

4. How this site uses cookies

Visiting this site may place cookies for the following purposes:

4.1. Site performance cookies

This type of cookie remembers your preferences on this site, so you do not have to set them again on every visit.

4.2. Visitor analytics cookies

Each time a user visits this site, third-party analytics software generates a user analytics cookie. This cookie tells us whether you have visited the site before and lets us count unique users. It cannot be used to identify individuals and is used for statistical purposes only.

4.3. Registration and sign-in cookies

When you register or sign in on this site (for example when completing a registration form for a webinar or another event), a cookie is generated that tells us whether you are registered.

4.4. Third-party cookies

Site-ul https://www.scaleupmarketing.co.uk/ uses the following third-party services, which set cookies:

  • Google Analytics — to analyse site traffic, monitor user behaviour and improve the content.
  • Facebook Pixel (Meta Pixel) — to measure the effectiveness of Facebook and Instagram advertising, retarget users who have visited the site and build lookalike audiences.
  • Google Ads / Google Tag Manager — to manage marketing tags and measure conversions from Google Ads campaigns.

5. Remarketing policy

On the pages of the website https://www.scaleupmarketing.co.uk/, through the remarketing tags and conversion codes supplied by Google Ads and Facebook, cookies are collected (a number that uniquely identifies a web browser on a given computer, not a person).

Google Ads and Facebook use cookies to show sponsored ads on their platforms to users who have visited the website. If you do not agree to cookies being used for remarketing, you can turn them off through your browser settings or through each platform's preference manager.

6. Security and privacy

Cookies are NOT viruses. They use a plain text format. They are not made up of code, so they cannot be executed and cannot run by themselves.

Cookies can nonetheless be used for harmful purposes, because they store information about users' preferences and browsing history. Many anti-spyware products flag cookies for deletion during a scan.

7. Managing, disabling and deleting cookies

Browsers save cookies to the user's device by default. Those settings can be changed so that the browser blocks cookies from being installed automatically.

Please note that limiting the use of cookies may affect how some parts of the website work and display.

Detailed information about managing cookies is available at:

8. Tips for browsing safely

Cookies are NOT viruses and do not collect personal data directly. Set your browser's cookie preferences to suit you. Install anti-spyware software and keep it updated. Make sure your browser is always up to date.

9. Contact

For requests or further details about this cookie policy, you can write to us using the contact details below: