Resources & Strategic Analyses

Articles, detailed tactics and behind-the-scenes analyses from the performance campaigns through which we've scaled over 300 businesses.

E-commerce • 7 min read

Why Performance Max is burning your budget (and how to fix it)

An overview of common GA4 and PMax setup mistakes that lead to optimizing for false metrics.

V
Vlad
Strategy • 5 min read

How to go from €10k to €50k/month without doubling the effort

The step-by-step scaling system we've applied across dozens of B2B service businesses.

A
Alex
Lead Generation • 8 min read

The architecture of a converting Webinar. Complete checklist

The step-by-step guide for setting up the technical infrastructure, acquisition campaigns and email nurturing funnel.

C
Cristi
Google Ads • 4 min read

Guide: How to use Match Types effectively in 2026

Broad match has changed substantially. Find out how to protect your budget without losing valuable conversions.

V
Vlad
Personal Brand • 6 min read

TikTok vs Reels for entrepreneurs: Which platform brings more clients?

Data analysis from over 500 organic video pieces posted for High-Ticket lead generation.

M
Maria
E-Commerce • 10 min read

Black Friday Breakdown: How we organize a successful campaign

Timeline, budget allocation and the most effective creative formats to maximize sales in November.

A
Alex

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