The largest business course launch in Romania: €1.5 million in 60 days

Context

In 2024 I served as Marketing Director for the Bizz Accelerator program, launched by Ștefan Mandachi together with Iancu Guda. The objective was to create and launch a premium business program, positioned at €5,000.

The total project period spanned 3 months of preparation (February–April) and 2 months of intensive launch and sales (May–June).

1. Construction Phase – 3 months of strategic architecture

Before any selling, we built the foundation necessary for a launch of this magnitude:

• Complete positioning strategy
• Offer structure
• Funnel structure
• Partnership plan
• Content calendar
• Ads architecture
• Email systems
• Sales scripts
• Team coordination

We coordinated a department of over 15 people, constantly collaborating with the operations department, sales team, production team and creative team. Everything was integrated into a single strategic direction.

2. Execution Phase – Full stack marketing

We activated all relevant channels to create a complete launch ecosystem:

• Facebook & Instagram ads
• Google Search & Display
• TikTok & YouTube content/ads
• Automated email marketing
• Strategic partnerships
• PR & Premium copywriting
• Multi-step campaigns with advanced retargeting

This wasn't just a campaign, but a complex launch ecosystem adapted to the psychology of the premium customer.

3. The Result

In just 60 days, we hit record numbers for the Romanian market:

• €1.5 million in revenue
• Program sold at €5,000 (High-Ticket)
• Over 300 Romanian entrepreneurs enrolled

We demonstrated not only a massive volume of sales, but also the ability to attract a premium audience segment in a short timeframe.

4. The Decisive Factor

Strategy, structure and channels mattered enormously, but the decisive factor was total commitment. For 5 months, coordination was daily, often involving 16-hour days of monitoring and real-time adjustments.

This work was amplified by the brand strength Ștefan Mandachi had built over 15 years — a brand that provided credibility and traction. I orchestrated the system, the brand provided the amplification, and the execution delivered the result.

5. What this project demonstrates

This launch confirms ScaleUp's capacity for strategic leadership:

• Large team coordination (15+ people)
• Multi-departmental management
• National-scale premium product launch
• Marketing–operations–sales integration
• End-to-end strategy and rapid scaling

We weren't just an agency, but a strategic partner who orchestrated a national-level launch.