The biggest business-course launch in Romania: €1.5 million in 60 days

Context

In 2024 I was Marketing Director for Bizz Accelerator, launched by Ștefan Mandachi together with Iancu Guda. The goal was to create and launch a premium business programme priced at €5,000.

The project ran across three months of preparation (February–April) and two months of intensive launch and selling (May–June).

1. Build phase — three months of strategic architecture

Before a single sale, we built the foundation a launch of this size needs:

• The full positioning strategy
• The offer structure
• The funnel structure
• The partnership plan
• The content calendar
• The ad architecture
• The email systems
• Sales scripts
• Team coordination

I ran a department of more than 15 people, working constantly with operations, sales, production and creative. All of it pulled in one strategic direction.

2. Execution phase — full-stack marketing

We activated every relevant channel to build a complete launch ecosystem:

• Facebook & Instagram ads
• Google Search & Display
• TikTok & YouTube content/ads
• Automated email marketing
• Strategic partnerships
• PR & premium copywriting
• Multi-step campaigns with advanced retargeting

This was not a campaign. It was a complex launch ecosystem built around the psychology of a premium buyer.

3. The result

In just 60 days we hit record numbers for the Romanian market:

• €1.5 million in revenue
• A programme sold at €5,000 (high ticket)
• Over 300 Romanian founders enrolled

It proved not just a large volume of sales, but the ability to reach a premium audience in a short window.

4. The decisive factor

Strategy, structure and channels mattered enormously, but the decisive factor was total commitment. For five months the coordination was daily, often 16 hours a day of monitoring and real-time adjustment.

That work was amplified by the brand Ștefan Mandachi had spent 15 years building — a brand that supplied credibility and traction. I orchestrated the system, the brand supplied the amplification, and the execution delivered the result.

5. What this project proves

This launch confirms ScaleUp's capacity for strategic leadership:

• Coordinating large teams (15+ people)
• Multi-department management
• A premium product launched nationally
• Marketing, operations and sales integrated
• End-to-end strategy and fast scaling

We were not just an agency. We were a strategic partner orchestrating a national launch.